Imagine that you’re designing a financial planning app. Which persona gives you the most actionable information?
A 40-year-old attorney who’s married, lives in Portland, Maine and makes $80k a year.
A person who’s not detail-oriented, prefers a hands-off approach, delegates decisions to others, and is overwhelmed by complexity.
There’s a striking difference between the two options. Age, income, and marital status may be helpful for marketers, but demographic-based personas don’t offer the actionable insights you need to design awesome experiences. Option 2 is a behavior-based persona, which helps you make product decisions based on the personality traits that your audience exhibit and provides far more actionable information.
Building a better persona
As human-centered designers, we devote a good portion of our early project hours trying to understand the thoughts, feelings, and behaviors of the people we’re designing for. Without gaining this understanding quickly, our designs may end up being ineffective and unsuccessful. That’s why Mad*Pow created MPACT!
MPACT is a persona-building framework for anyone who wants to use an understanding of human behavior and the power of play to design better products and services. MPACT takes a facilitator and a team of diverse stakeholders on a step-by-step journey, from user research to project objectives to a mutually agreed-upon design direction.
Teams leave an MPACT session with:
- A set of three to six behavior-based personas that solve for mutually agreed-upon goals
- Actionable design tips based on relevant behavior attributes
- A deep sense of investment and ownership for the personas, and the ability to speak on their behalf and champion them within their organization.
KITS AND MPACT TRAINING
MPACT KIT: $1,000
MPACT TRAINING WORKSHOP: $8,500 - $10,000
MPACT LITE: Free
How might you use the Health and/or Finance MPACT kits and workshops to get cross-functional teams aligned on human-centered design directions? Fill out the form below and we will help you set up time to chat with our resident MPACT experts.
Mad*Pow's Third Annual Financial Experience Design Conference | October 24 & 25 | Boston, MA | fxdconf.com
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