Socially Distance Like a Behavioral Scientist

Social Distancing

Excerpt taken from

Life in the time of coronavirus means frequent and thorough handwashing, getting familiar with remote-meeting software and maintaining at least 6 feet of space between yourself and others when you venture out of the house. Staying at home and creating “social distance” is necessary to stop the spread of a pandemic, but it’s extremely difficult for people to do.

Externally mandated isolation violates people’s basic psychological needs of autonomy, competence and relatedness. Our natural response is to seek a situation that supports those needs instead. Unfortunately, we are globally united in this particular timeline with no choice but to come along for the ride.

So, as a behavioral scientist, I have to ask, “How can we design social distance to be need-supportive?”

Read the full article by Mad*Pow, VP Behavior Change Design, Dr. Amy Bucher at

Contributed by
Amy Bucher
Job Title
VP, Behavior Change Design