Insights

Bringing AI to Life – How to Combine AI and Behavioral Science to Transform Experience

On Wednesday, May 13 Mad*Pow hosted a webinar entitled Bringing AI to Life – How to Combine AI and Behavioral Science to Transform Experience.

This webinar provided insights on using AI to more meaningfully connect with customers, employees, and enhance their experiences by building on the foundation of deep research insights and design expertise. This session also covered how infusing AI with behavioral science can create augmented intelligence which empowers individuals to make better decisions and enables companies to meet customers’ fundamental needs. 

Contributed by
Name
Amy Bucher
Job Title
VP, Behavior Change Design
Name
Amy Heymans
Job Title
Founder and Chief Experience Officer