Insights

Experience Research Report Financial Services, 2020 Behavior Check-in

How have behaviors and attitudes towards banking and investment experiences changed as a result of the COVID-19 crisis? How have attitudes towards digital and physical experiences been impacted? Mad*Pow Experience Researcher, Jen Siegel recently performed a study to check-in on how consumers attitudes may influence future behavior as a result of COVID-19. Jen will present these findings with Mike Kirkpatrick, head of Mad*Pow’s Financial Services Practice to share the study discovered, and what Mad*Pow thinks it might mean in terms of potential long-term impact on experience trends and customer expectations.

Contributed by
Name
Michael Kirkpatrick
Job Title
SVP, Client Experience & Strategy. Head of Accounts. Financial Services Practice Lead
Name
Jen Siegel
Job Title
Experience Researcher