Insights

COM-B + Experience Mapping: A Design Thinking Love Story

Experience Mapping

For years, design has flirted with behavioral science to enrich and inform the process of creating more intuitive and meaningful experiences. From research methods infused with behavioral psychology to uncover motivational barriers, to design strategy frameworks that help us tie evidence based psychological dynamics to principles that guide the development of new products, services, and experiences, these two domains have danced together for years.

 

Read the entire article on UX Design Bootcamp.

Contributed by
Name
Jen Briselli
Job Title
Chief Design Strategy Officer
Insight

Align and Combine, Customer Journey Mapping and COM-B Analysis to Aid Decision-Making During the Design Process

Designing Science Communication
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