COM-B + Experience Mapping: A Design Thinking Love Story

Experience Mapping

For years, design has flirted with behavioral science to enrich and inform the process of creating more intuitive and meaningful experiences. From research methods infused with behavioral psychology to uncover motivational barriers, to design strategy frameworks that help us tie evidence based psychological dynamics to principles that guide the development of new products, services, and experiences, these two domains have danced together for years.


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Contributed by
Jen Briselli
Job Title
Chief Design Strategy Officer