Organizations must "future-proof" themselves by creating more adaptable, agile, self-evolving internal operations by embracing long-term, big-picture views. It's irrefutable that your organization needs design to become agile, and specific interest in organizational innovation, futures thinking, and behavior change is skyrocketing. Many organizations realize they must adapt in order to deliver better experiences, take their products and services to the next level, and keep up with market demand. But a high-impact, human-centered approach can be challenging to adopt – and sustain. Why?
You'd be hard-pressed to find a successful executive or business owner who does not understand the importance of design in 2022 - if only for its role in identifying, prioritizing, and creating the products and services that solve their customers' needs. But what many know about design may solely be based on a few meetings with design teams or perhaps a design boot camp or certificate course. So how can we fully appreciate the value of design in a meaningful way without knowing what it is?
Organizations often struggle to move past the plug-and-play approach to design. It's tempting to simply adopt a model that's been successful elsewhere. But each organization poses its unique challenges due to its structure, culture, and operations. However, we've found what it takes to successfully build and scale products with design and innovation capabilities: A behavior-based approach to design transformation.
Leveraging techniques and strategies for behavior change, teams can deepen their understanding of what's needed to build behaviors that support and drive human-centered design and innovation. Organizations that stop spinning their wheels on "value" and instead work to solve precisely how to integrate design into their organizations' core will be the ones to lead the next century of innovation. Being mindful in your application of design strategies will allow you to create tactics that effectively drive transformation in your organization.
Mad*Pow's "design fitness model" helps teams evaluate their current state within seven categories of behaviors critical to successful human-centered design practices. Once your team understands your organization's current design fitness, you can leverage behavior change frameworks to address your unique circumstances.
Vision and direction are critical to infusing design and innovation across teams, departments, and your organization as a whole. Compelling vision and direction establish an ultimate objective and meaningful criteria against which your team can evaluate ideas and solutions. Leveraging techniques and strategies for behavior change, teams can deepen their understanding of what's needed to build behaviors that support and drive human-centered design and innovation.
So, is your organization prepared for the next disruption? If not, Mad*Pow can help.
Join us on March 24, 2022 for a 30-minute panel discussion as we share insights on marketplace trends that recently caught our attention, and we will answer audience questions and share guiding principles to help Future Proof Your Organization.
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