Change Design

Motivating, empowering, and transforming people and business

Our expertise in behavioral science and motivational psychology—and our use of effective methods in applied sciences, intervention design, and interaction design—help people achieve greater health, wealth, and wellbeing.

Rooted in Science, Enabled by Design

Every intervention we design is grounded in behavior change science. We use theory and evidence along with creative ingenuity to identify and target clinically significant behaviors. Then we select the best strategy to reach your audience.

Engagement + Impact

Engagement and measurement are vital for behavior change design to realize success. Our evaluation methods assess reach, usage, and outcome effects to ensure that our work achieves the right results.

“We don’t believe in magical thinking but instead in a systematic process that integrates theory, evidence and the perspectives of our target populations at every step of the way.”

Behavior Change Design Process

Our expertise brings together the best methods in applied sciences, intervention design and interaction design to create unique value for our clients and partners.

Primary and Secondary Research

Most agencies can report back what participants say during interviews, but typically struggle to impart meaningful insights to the data collected – particularly when it comes to understanding behavior and behavior change. Changing something requires that you first thoroughly understand it. Our approach to diagnosing a problem, understanding at-risk or affected populations, their contexts and underlying determinants of behavior combines methods and toolkits from behavioral science, motivational psychology, public-health, and human-centered design to codify a rich portrayal of the problem space and where we should aim our efforts to help improve real-world challenges to human wellbeing. 

We don’t believe in magical thinking but instead in a systematic process that integrates theory, evidence and the perspectives of our target populations at every step of the way.

Intervention Design

We design interventions aimed at changing individual, organizational and community behaviors linked to improving physical and mental health, financial wellbeing, learning and development. We design stand-alone or integrated digital solutions with real-world interactions that best address the contexts, cultures and capabilities of our client partners and intervention beneficiaries. We aspire to design solutions that maximize outcomes and minimize the burden and effort on the part of our target populations. We unify our behavior change, content, and interaction design teams throughout the process to ensure our solutions are evidence-based, engaging, rewarding and effective. 

Measurement and Evaluation

Measurement and evaluation is a vital part of the behavior change design process. Our primary goal is to help clients maximize the impact of their efforts and investments. We aim to be both pragmatic and rigorous in our evaluation approach and scale our methods according to whether we’re assessing top-level measures like intervention reach, usage (uptake + engagement), or effects (efficacy, effectiveness, and impact); or evaluating more granular aspects of an intervention such as which strategies, components or techniques work better than others and/or for whom do they work. We utilize a range of study design from randomized evaluations, to quasi-experimental and non-experimental methods and we recommend conducting evaluation activities throughout all stages of an intervention lifecycle, from benchmarking existing solutions, to evaluating early concepts and prototypes to inform design decisions and direction, to pre-launch pilot testing, and post-launch evaluation and optimization.

Training and Capacity Building

We believe in the methods and frameworks we use when designing for behavior change. They’ve come together over the past 8 years through our experiences designing digital and offline interventions with a diverse array of clients, our academic partnerships with leading universities, researchers and labs, and our near obsession with the ever evolving science of behavior change. We offer one, two, and three day “off-the-shelf” custom workshops and trainings that introduce the principles and processes of behavior change design and how to apply them directly to the problem spaces and challenges participants are working on.

Sample Behavior Change Design Activities

Behavioral Research

A range of research methods and frameworks from behavioral, social, and motivational science to analyze problems deeply and connect human behavior and its underlying determinants to desired outcomes.

Intervention Design

Designing theory-backed and evidence-based interventions to change human behaviors both on and off the screen.

Measurement and Evaluation

A/B tests for design and content elements that drive design decision-making; concept and prototype testing for acceptability and feasibility; pilot tests for efficacy and impact evaluations through randomized controlled trials and other rigorous methods.

Training and Capacity Building

Workshops, bootcamps, and long-term immersive training and coaching to build successful behavior change practices within organizations of all sizes.

Behavior Change Design Approach

Our approach to designing for change is:
Collaborative. Evidence-Based. Person-Centered. Outcomes-Focused.

Behavior Change Design Approach Diagram