& Testing

Innovation, empathy, and
customer centricity through rigorous scientific research.

Research and testing is core to everything we do at Mad*Pow. Our research practice helps you develop a deeper understanding of what motivates your target audience—and testing helps spark new innovations and validate solutions.

Empathy at the Core

Every audience and situation is unique. That's why we've worked on hundreds of studies in healthcare, financial services, education, technology, and more to find the ideal solution for your audience.

State-of-the-Art Research Facility

Our modern and flexible research and testing facility includes a study space and observation room that supports interviews, usability studies, eye tracking, accessibility evaluations, mobile testing, biometrics tracking, and more.

Our full-service lab in our Boston, MA office includes facilities for mobile testing, participatory design, eye tracking, and other services to ensure rigorous research.

Research-Inspired Design

Downtown Boston Location

madpow research lab

Sample Research & Testing Projects

Usability Studies

Direct monitoring of the experience of a solution to identify opportunities for improvement and inspire creative solutions.

Participatory Design

Collaborative workshopping with target audience members to build empathy and uncover how to deliver value.

Ethnography & Contextual Inquiry

Observation and learning about values, work patterns, implications of context, and emotional needs of audience members.

Desirability Studies

Structured research to determine if solutions will elicit the emotional response that is intended for a given brand or interface.

Eye Tracking

Following where people actually look and how they use things when interacting with ads, mobile, desktop, and more.

Accessibility Evaluation

Evaluating a solution for accessibility best practices, section 508 requirements compliance, and general inclusion.


Our lab is handicap accessible and is located in downtown Boston with many public transportation options and easy access to parking. We have a flexible testing space with a comfortable observation room and a lounge-style waiting area. 

madpow lab